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Seminar: 10/13 - Maneesh Agarwalla

11:00 to 12:30 PM      at:  

Department of Computer Science
UC Berkeley
Cognitive Design Principles for Visual Communication

The most effective visualizations capitalize on the human facility for processing visual information and thereby improve comprehension, memory, and inference. Such visualizations can help analysts rapidly
find patterns lurking within large data sets, and they , can help audiences quickly understand complex ideas. Yet, even with the aid of computers, hand-designing effective visualizations is time-consuming
and requires considerable human effort.  The challenge is to develop new algorithms and user interfaces that facilitate visual communication by making it fast and easy to generate compelling visual
content.
Skilled human designers use a variety of design principles to improve the perception, cognition and communicative intent of a visualization.  In this talk I'll describe techniques for identifying the appropriate design principles within specific domains including automated design of route maps, automated design of step-by-step assembly instructions for 3D objects and interactive tools for manipulating digital photographs. For each of these domains I'll show how to algorithmically instantiate design principles within the automated design system or interactive design tool.  I'll conclude by showing how this line of research opens new directions for future work on creating effective visual content.